Sony is not struggling with PS4 sales at the moment. Quite the opposite, in fact, the company has made public that it has sold 100 million units of the PS4. The blow in sales was suffered between April and June, rounding up to about 3.2 million units.
Sales Drop
The company has stated that the reason for the drop in sales in the spring period was the announcement of the upcoming PS5. This probably kept customers in the dark as to the console’s specs and release date.
But with the knowledge that it will hit shelves in wintertime next year, customers flocked back to the PS4 to keep them busy in the meantime.
The drop in sold units has prompted Sony to revise their projected sales for the fiscal year that will end on March 2020. The company will probably reduce its sales by 1 million units, with a total of 15 million. This is nothing to sneeze at for a console that is in the final moments of its lifetime.
A slash in profits has also been projected in the sale of games. Free to play games are not producing as much revenue from in-game purchases. Games like Fortnite and Apex Legends are seeing lots of success but they are linked in trends with the consoles.
Salvaging profits
Sony is instead focusing on driving profits from its network services that are expected to perform well in this fiscal year. While the company is preparing for the launch of their new console, efforts are being made to attract more customers into ranks.
So, if you were wondering why you haven’t heard much PS5 news recently, now you know why. Sony is probably keeping information about the upcoming console for many reasons. But one sure thing is that such information will destabilize their revenue at present until the launch of the PS5.
Justin Morgan helped bring TeslaBel from a weekly newsletter to a full-fledged news site by creating a new website and branding. He continues to assist in keeping the site responsive and well organized for the readers. As a contributor to TeslaBel, Justin mainly covers mobile news and gadgets.
